Mádara

Which country's brand is MÁDARA, and who founded it?

MÁDARA is a Latvian brand founded in 2006 by four female entrepreneurs. Its co-founders include Lotte Tisenkopfa-Iltnere. All products are developed in its own laboratory near Riga and manufactured in its own production facilities. The company, which is traded on the Nasdaq Riga stock exchange, now brings its products to consumers in more than 35 countries.

Is MÁDARA organic, and what certifications does it have?

All of MÁDARA's formulas are ECOCERT/COSMOS certified; depending on the product, this certification is labeled as either COSMOS Organic or COSMOS Natural. For example, the Retinol Alternative serum is organic, while the SPF30 mineral facial sunscreen is natural certified. You can see which certification each product carries by checking the value badges on the product page.

MÁDARA received B Corp certification in March 2025. B Corp is an international certification system that evaluates companies not only on their products but also on their practices regarding employees, supply chain, and the environment. The formulas do not contain parabens, silicones, mineral oil, synthetic fragrances, artificial colors, or chemical UV filters; in sunscreens, protection comes from mineral filters like zinc oxide.

Are MÁDARA products vegan, and are they tested on animals?

None of MÁDARA's products are tested on animals, and the vast majority are vegan. However, some sunscreens, face makeup, and hair care products may contain animal-derived ingredients such as certified beeswax or keratin. For example, the SILK hair mist is not vegan due to the micro-keratin it contains. You can easily distinguish vegan products by the "Vegan" badge on the product pages.

Where can MÁDARA be purchased in Turkey, and are the products authentic?

Clean Studio is MÁDARA's official partner in Turkey. All MÁDARA products on our site are supplied through the brand's official distribution channel via Ankara-based Revia Kozmetik. If you encounter different sellers in marketplaces or on social media, we recommend asking through which channel the products were sourced. Orders placed on Clean Studio are handed over to the courier the following day.

Which Mádara product is suitable for which skin concern?

Fine lines and loss of firmness

For initial fine lines, the Retinol Alternative facial serum and eye serum are a good start. For skin where loss of firmness is the primary concern, the Derma Collagen peptide serum and day cream offer solutions, while for mature skin over 45, the Age Pro wrinkle serum and hyaluron gel provide more intensive care alternatives.

Spots and dull complexion

For the appearance of dark spots, the Kojic Alternative serum can be chosen, while for uneven tone and dullness, the brightening facial cream with Vitamin C is a great option. Regular sun protection is important for effective results in both treatments; sunscreen is an indispensable part of the routine, especially for spot-prone skin.

Acne-prone and oily skin

The ACNE series includes a sebum-balancing cleansing gel and a pore-refining serum. For those who wish to use both products together, the Acne Balancing Care Set offers a practical and complementary care routine.

Face makeup and sun protection

For light coverage, the City CC cream SPF15, for practical touch-ups during the day the CCGO stick SPF30, and for a more even and smooth complexion, the Skin Equal foundation SPF20 can be chosen.

For sun protection on the face, the SPF30 mineral facial sunscreen can be used, while for both face and body, the SUN30 face and body sunscreen is a great choice. The mineral facial sunscreen provides a natural look by adapting to different skin tones with its nude-tinted formula, while the SUN30 stands out with its non-white-cast formula.

Hair and body

For thinning hair or hair that has lost its volume, GROW shampoo and conditioner can be used, while the SILK micro-keratin hair mist is ideal for dry and frizzy hair. The body care selection also includes a herbal deodorant and an intimate wash gel for gentle cleansing.

Where should one start with Mádara?

If you are trying MÁDARA for the first time, the SKIN STARS Skincare Set, which consists of four mini products, is an ideal start. You can try four different formulas for less than half the price of a full-size serum. If you want to focus on a specific skin concern, the Retinol Alternative Renewing Care Set for fine lines, the Brightening and Renewing Skincare Set for a brighter complexion, and the Acne Balancing Care Set for acne-prone skin offer ready-to-use care routines. You can explore all MÁDARA sets on the sets page.

Frequently asked questions

Can Mádara products be used during pregnancy and breastfeeding?

MÁDARA avoids known teratogenic (substances that can harm the development of the baby in the womb) ingredients in its formulation approach, which also takes pregnancy and breastfeeding periods into account. In the formulas developed in the brand's own laboratory, the safety profile and usage concentration of each ingredient are considered. The "Pregnant & Breastfeeding" collection at Clean Studio brings together products evaluated according to these criteria. We recommend consulting your doctor before starting any new skincare product during this period and testing the product on a small area of skin.

Can it be used on sensitive skin?

MÁDARA develops gentle and effective formulas that also consider the needs of sensitive skin. If you have sensitive skin, we recommend testing a new product on a small area first, such as behind the ear or under the jawline, and applying it to the entire face 24–48 hours later if no reaction is observed.

Is Mádara suitable for men?

Yes, MÁDARA's skin and hair care products can be used by men just as much as women; you can choose according to your skin type and needs from the wide range of products. The "For Men" collection at Clean Studio makes it easy to choose by gathering products tailored to basic care needs.